Change your online behavior to save the Earth! (2)

It seems strange that being online is causing pollution. We are using a computer, reducing the need for paper, not travelling distances to communicate, and we are using mostly energy efficient machines that have a low average electricity consumption. So why does being online cause pollution? And what can we do to reduce it?
In the previous part, we gave you tips on how to reduce your personal carbon footprint impact. In this part, we are giving you tips on how your company can act greener and reduce its Internet pollution impact!

Internet Pollution

Are you familiar with the term Internet pollution? It is a term that refers to the pollution caused by the data processing servers and data centers, since they consume a lot of energy. In fact, a data center on average consumes the same amount of energy as 30’000 European inhabitants DAILY! Energy is used to power and cool down servers, and ensures that they operate c continuously in case there’s a failure. Since the world still relies heavily on dirty energy, this energy is causing an additional release of CO2!

The Internet pollution, also known as Digital Pollution, originates mainly from activities that require a lot of resources, such as streaming videos, mining for bitcoins, and sending/storing emails.

What your company can do

Companies can adopt greener online behavior as well, and their contribution can reduce immensely their online activities’ carbon footprint by using really simple tips:

– Use the FAQ section to answer your customers’ most common questions on your website. Be clear and straight to the point. Customers will need less time to research and read, you’ll receive less clarification requests through emails and phone calls and you’ll gain a reputation for being a transparent and honest business.
– Optimize your intranet: reduce unnecessary files create and a systematic filing system. Prefer putting your news on the intranet instead of sending emails if you can.
– Encourage live communication, or even phone calls within the company instead of sending tons of emails. Make the emails a un-urgent issue so employees can work uninterrupted, without keeping their eye the whole time on the inbox.
– Use white boards within a department (with nontoxic whiteboard pens of course) for small news, it’ll do the same job as a forward to all email.
– Encourage employees to remove useless emails from their inboxes and to only keep what’s essential. Your company’s party invitation from 5 years ago is a nice memory, but it’s not necessary to keep it in the inbox.

– Remind your employees to send clear emails and include any necessary details to avoid follow-up emails.
– Prefer simple pages and designs to using extremely heavy online content on your website. Most companies do not need to load their websites, it will slow down the website launching and use up too much internet. I have tried to use the same tips on my startup’s website, and it did not affect the traffic nor the amount of information I wanted to share.

Companies, when working together, can achieve goals much faster than individuals. Consider these tips as a head start in your green behavior, they will not cost you money, but they will definitely save a lot for planet Earth

Change your online behavior to save the Earth! (1)

It seems strange that being online is causing pollution. We are using a computer, reducing the need for paper, not travelling distances to communicate, and we are using mostly energy efficient machines that have a low average electricity consumption. So why does being online cause pollution? And what can we do to reduce it?
In this part, we will be giving you tips on how to reduce your personal carbon footprint impact. In part 2, we will give you tips on how your company can act greener and reduce its Internet pollution impact!
I gathered the best advice from various sources, I hope you will enjoy the content!

Internet Pollution

Are you familiar with the term Internet pollution? It is a term that refers to the pollution caused by the data processing servers and data centers, since they consume a lot of energy. In fact, a data center on average consumes the same amount of energy as 30’000 European inhabitants DAILY! Energy is used to power and cool down servers, and ensures that they operate c continuously in case there’s a failure. Since the world still relies heavily on dirty energy, this energy is causing an additional release of CO2!

Retrieved from CCCB Lab, Source: Jon Koomey.

The Internet pollution, also known as Digital Pollution, originates mainly from activities that require a lot of resources, such as streaming videos, mining for bitcoins, and sending/storing emails.

How can I help?

You may think that as a user, you may not make a difference. It is true that the upgrade of data centers and servers is up to the companies. But you can reduce your own activities’ carbon footprint and energy requirements with a few steps:

Take care of your email

Clean your inbox regularly, and get rid of those thousands of emails that you stored a long time ago to read later on, but never did. If you are a nostalgic person and you saved every email your friends and family sent you, just save these letters on your computer and remove them from your inbox, you’ll be doing the Earth a favor.

Unsubscribe from the useless newsletters that you do not read, it will reduce the distraction created by recurrent incoming mail, reduce the number of emails uselessly stored, and help you find the important emails faster.

Send short, clear, and easy to read emails, with optimized attachements. It will require less energy to send and receive the content, and your recipient(s) will need less time to read the email, and understand your goals better. If the email is unclear, you will receive back another email demanding clarifications, which will cause an unnecessary amount of energy to be spent for additional emails.

Use compressed and light format files in your email attachements and when uploading files to an online drive. If you are sharing a photo with family, prefer JPEG format to Bitmap to reduce the size, and you can always resize it. Although a 10 megapixels photo is cool, unless you need professional work done on the photo, you can have a great photo quality for 5 megapixels as well. You can easily resize the photo using Paint or online tools.

Don’t check your email all the time. To avoid missing out on important emails, we advise you to have a personal email for all the personal emails, and a professional email for all education and work emails.
You can stop all the incoming email notifications during work hours from your personal email, and you can disconnect from work by turning off the notifications of your professional emails during your off-work time. Not only will you reduce the carbon footprint, you will also be able to work with much less interruptions and have a better performance during work hours, and be able to disconnect better from work and its stress in your off-duty hours.

Unless you REALLY NEED to, don’t use the “reply to all” option when sending back an email. Send the follow-up message only to the concerned people.

Make use of the subject line in emails to inform your recipient about the content, so they know whether it is urgent/important enough to read on the spot, or whether they can read it later.

Act more responsibly online

This part is really important. You need to reduce any unnecessary carbon emissions that your online presence may cause.

Choose a greener online cloud service, use lighter file formats, and reduce the unnecessary use of online space. We know it’s awesome to have a free cloud storage and put all our treasured memories, but it is also consuming too much energy, when you can keep an offline copy on an external storage and/or your computer. Make sure to back-up regularly your files and remove that 4 year old university project that you saved online when you feared you might lose it.

Reduce the number of photos you share on social media by removing unnecessary photos. These photos take a large space off servers, and with the increasing number of users, companies keep on adding data servers to cover the need. Your school photos are really cute, but do you really need an album of 100 photos to confirm it?

Delete your old accounts if you no longer use them, and don’t create unnecessary email addresses just for fun. Although it’s cool to have 1 extra free month from Netflix when using a new account, it’s doing a lot of harm when you consider the number of users doing it.

Bookmark the websites you always visit, instead of researching them every time you want to use them. It will save a whole lot of energy.

Reduce the time you spend online. Since pages usually keep on loading, if you have a long read, you can download the web page as offline copy, or simply disconnect yourself from the internet until you need to use it again.

Optimize your research by using specific keywords and favorite your frequent searches. Remember that each search is using more energy. Prefer using green search engines like Ecosia, as they use way less energy, and prefer clean energy to dirty one. In addition, many of them use the revenue to support an environmental cause!

Research the companies whose services you’re using. You will discover which ones are working towards greener services and which ones do not care about it at all. A good reference is RE100, a reference for companies that pledged to use 100% renewable energy. RE100 is a global corporate leadership initiative bringing together influential businesses committed to 100% renewable electricity. You can also check Clickclean, an initiative by Greenpeace. They do annual reports on the green performance of large corporations, and they do campaigns to influence companies to turn green through petitions.

The next time you think that you can be more eco-friendly when using online services, think twice! Sometimes, their environmental impact is worse than doing things the traditional way. If you can communicate it live, prefer it to sending emails or instant messages. If you feel safe to store a file on local drives, prefer it to cloud systems.

One person may have a small impact, but when a group of people do it, they can make a difference and inspire others to do so as well. So make sure to inform others on how to reduce their online carbon footprint as well!